Consumer Data Privacy Policy

Last Updated: June 8, 2026

Introduction

NEW GREAT WALL ONLINE values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, place an order, make a reservation, or interact with our services.

Information We Collect

We may collect the following types of information:

• Name
• Email address
• Phone number
• Delivery or billing address
• Order details and purchase history
• Reservation information
• Payment information (processed securely through payment providers)
• IP address and device information
• Website usage data through cookies and analytics tools

How We Use Your Information

We use your information to:

• Process and fulfill orders
• Manage reservations
• Provide customer support
• Communicate order updates
• Improve our products and services
• Maintain website security
• Comply with legal obligations
• Send promotional communications (where permitted)

Payment Information

We do not store complete payment card details on our servers. Payment transactions are processed by trusted third-party payment providers using industry-standard security measures.

Cookies and Tracking Technologies

Our website may use cookies and similar technologies to improve user experience, analyze website traffic, remember preferences, and support website functionality.

You may disable cookies through your browser settings; however, some features of the website may not function properly.

Information Sharing

We do not sell customer personal information.

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.

Data Retention

We retain personal information only as long as necessary to fulfill business purposes, comply with legal obligations, resolve disputes, and enforce agreements.

Your Privacy Rights

Depending on your location and applicable laws, you may have the right to:

• Request access to your personal information
• Request correction of inaccurate information
• Request deletion of personal information
• Withdraw consent where applicable
• Opt out of marketing communications
• Request information about how your data is processed

Marketing Communications

If you subscribe to promotional messages, you may unsubscribe at any time using the unsubscribe link in emails or by contacting us directly.

Children's Privacy

Our services are not directed toward children under the age required by applicable law. We do not knowingly collect personal information from children.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of external websites and encourage users to review their privacy policies.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date.

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